How Agencies Are Adapting to the AI Meteorite
At Marketecture Live in NYC, Bob Lord (President, Horizon Media) and Obele Brown-West (President, Colle McVoy), with Mike Shields (Founder, Next in Media) break down innovation cycles, legacy tech challenges, and why human creativity still matters in an AI-driven world.
Takeaways:
- AI is creating massive confusion, but also an opportunity
- Legacy systems are the biggest barrier to progress
- The future is platform-based, not siloed
- AI won’t replace creativity, but will scale execution
- Upskilling talent is more important than replacing it
- Legal and transparency concerns are rising fast
- Agency business models must evolve
- Creative and media are converging again
Chapters :
00:00 Introduction to Marketecture Live
01:23 The “AI Armageddon” Debate Begins
01:54 What Clients Are Really Saying About AI
02:53 Why Brands and Agencies Aren’t Ready Yet
03:28 The Need for New Marketing Operating Systems
04:40 Can AI Replace Agencies?
06:00 Legacy Tech Is Slowing Everything Down
07:30 Open Ecosystems vs. Fragmentation
08:28 Do New Agencies Have the Advantage?
10:06 AI, Jobs, and the Need for Upskilling
12:11 Rethinking Agency Pricing Models
14:04 Connecting Marketing to Business Outcomes
15:16 The Limits of AI in Creativity
17:07 AI Legal Risks and Client Concerns
19:19 Responsible AI Use in Agencies
20:46 The Future: AI as a Growth Engine
21:03 The Reunification of Creative and Media
22:05 Closing Thoughts
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