Ep. 86 Climbing the Ranks: Fariba Zamaniyan on Data, Determination, and TiVo’s New Era

In this episode of the AdTech Godpod, host AdTech God speaks with Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo.

Fariba shares her journey from her immigrant roots to becoming a leader in the AdTech industry, discussing her experiences at Nielsen and the evolution of TiVo from a DVR company to a data powerhouse. The conversation explores the importance of metadata in advertising, the shift to streaming, and the exciting trends shaping the future of AdTech.

Takeaways

• Fariba's journey reflects the impact of immigrant experiences on career paths.
• Her passion for advertising began in childhood, influenced by family and media.
• TiVo was a pioneer in giving consumers control over their viewing experience.
• The evolution of TiVo highlights the importance of adapting to technological changes.
• Data plays a central role in understanding advertising effectiveness.
• Metadata is crucial for measuring advertising in a cookie-less environment.
• The industry is moving towards alternative currencies for audience measurement.
• Global expansion is a key focus for TiVo's future growth.
• The integration of audio and video advertising presents new opportunities.
• Fariba finds excitement in the creative and dynamic nature of the AdTech industry.

Chapters

00:00 Introduction to Fariba Zamaniyan and TiVo

02:24 Fariba's Journey: From Immigrant Roots to AdTech Leader

09:32 The Evolution of TiVo: From DVR to Data Powerhouse

13:00 AdTech Transformation: Navigating the Shift to Streaming

17:30 The Importance of Metadata in a Cookie-less World

22:39 Looking Ahead: Exciting Trends in AdTech

27:21 What Keeps Fariba in the Industry?

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