Ep. 83 Giuseppe La Rocca on Customer Outcomes, AI, and the Future of AdTech
In this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech.
He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe emphasizes the significance of customer outcomes and the evolving landscape of digital advertising, particularly in relation to live sports and the integration of AI. He concludes with a reflection on the positivity and innovation within the industry. Takeaways
- Giuseppe La Rocca's journey reflects the importance of hard work and adaptability.
- Building relationships and learning from mentors is crucial in career development.
- Understanding customer needs is key to successful enterprise partnerships.
- Mid-market clients often face high stakes in their advertising campaigns.
- The convergence of AdTech and MarTech is shaping the future of digital advertising.
- AI is becoming essential for improving programmatic trading efficiency.
- Live sports are transitioning to CTV, presenting new opportunities and challenges.
- Positivity and gratitude are vital for sustaining a career in ad tech.
- The ad tech industry is undergoing significant changes, but innovation remains strong.
- Collaboration and cross-functional teamwork are essential for addressing enterprise challenges.
Chapters
00:00 Introduction to Giuseppe La Rocca and His Journey
05:52 Transitioning to Enterprise Partnerships at StackAdapt
12:13 Understanding Mid-Market vs. Enterprise Clients
18:11 The Future of StackAdapt and Industry Trends
24:07 The Importance of Positivity in Ad Tech
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