Ep. 81 From Buying to Building: Bari Bucci on Streaming, Strategy, and Staying Curious

AdTechGod is joined by Bari Bucci, Senior Director of Programmatic Partnerships at Warner Brothers Discovery. She shares her journey from the buy side to the sell side of advertising. She discusses the importance of relationships in her career, the value of asking questions, and how her experiences shape her insights into the streaming and CTV landscape. Bari emphasizes the growth potential in the industry and the need for continuous advancements in technology and inventory discoverability.

Takeaways

• Bari Bucci transitioned from the buy side to the sell side of advertising.
• Building relationships is crucial for career success in ad tech.
• Asking questions is essential for learning and growth.
• Streaming and CTV are expected to continue growing significantly.
• Understanding inventory discoverability is vital for traders.
• Collaboration and knowledge sharing enhance professional development.
• The ad tech industry is evolving with advancements in technology.
• Packaging inventory effectively is important for attracting advertisers.
• Diversity in advertising verticals is increasing in the streaming space.
• Continuous learning and adaptation are key in the fast-paced ad tech environment.

Chapters

00:00 Introduction to Bari Bucci and Her Journey

02:55 Transitioning from Buy Side to Sell Side

05:59 Building a Career Through Relationships

08:50 The Importance of Asking Questions

12:06 Bringing Buy Side Insights to Content Providers

14:56 The Future of Streaming and CTV

17:50 Industry Growth Amid Economic Challenges

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