Ep. 43 Kristina Prokop from Dun & Bradstreet chats with AdTechGod

AdTechGod sits down with Kristina Prokop

Kristina Prokop was the CEO and founder of Eyeota, a global provider of privacy-compliant audience data for marketers and advertisers. Eyeota's innovative approach to delivering high-quality, actionable data significantly impacted the industry. In recognition of its success, Dun & Bradstreet acquired Eyeota in November 2021 for an impressive $165 million.

Thanks to LiveIntent for sponsoring this episode.

Takeaways

• There is no one formula for success in the ad tech industry. Each entrepreneur's journey is unique.
• Expanding into international markets requires understanding cultural nuances, regulations, and market maturity.
• Data is a crucial aspect of digital marketing and advertising, and its importance will continue to grow.
• The cookie deprecation and changing regulatory landscape present challenges and opportunities for the data and audience sector.
• Enrichment, measurement, analytics, modeling, CTV, and digital out-of-home are areas of growth for data application in advertising.

Chapters

• 00:00 Introduction to Kristina Prokop
• 03:01 The Journey of Building IOTA and the Acquisition by Dun and Bradstreet
• 07:13 Challenges and Opportunities of International Expansion
• 18:36 The Complexity of Integration and Post-Acquisition Success
• 24:20 The Future of Audience Data and Data-Driven Advertising