Ep. 128 The Long Game: Amanda DeVito of Butler/Till on Growth, Grit, and Modern Agency Survival
Amanda DeVito, Chief Marketing Officer at Butler/Till, shares her journey from strategy leader to executive and what it really takes to grow within a single company over 15 years. She breaks down the power of culture, access over “empowerment,” and why modern agencies must embrace collaboration, AI, and adaptability to stay relevant.
From building internal evangelists to navigating the future of marketing, Amanda offers a candid look at leadership, brand building, and what agencies must do to win in an increasingly complex landscape.
Takeaways
- Culture and continuous challenge are key to long-term career growth
- Access, not just empowerment, drives real diversity and impact
- Strong agencies create internal evangelists, not just employees
- Collaboration across media, creative, and data is now essential
- AI will amplify both strong and weak strategies
- Brand building still matters even in a performance-driven world
- Relevance comes from understanding audiences deeply
Chapters
00:00 Introduction to Amanda DeVito and Butler/Till
01:30 Amanda’s journey into marketing and leadership
04:00 Why culture keeps people long-term
06:00 Diversity, access, and leadership dynamics
08:40 Building internal evangelists at scale
11:40 The shift toward media as a strategic center
14:00 Why collaboration is the modern agency model
16:00 The evolution of storytelling through data
18:00 Short-term vs long-term brand building
19:30 What’s coming in the next 12–18 months (AI & agentic)
22:30 How fast the industry is changing
24:30 Strategy vs tools in modern marketing
26:00 Influencers, relevance, and consumer behavior
28:50 The power of community and virality
30:00 Why people are the ultimate product
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