Ep. 124 Bridging the Gap Between AdTech and MarTech, with Alyssa Furth of Credera

In this episode of the AdTechGod Pod, Alyssa Furth, Senior Manager at Credera, shares her journey in the marketing and technology sectors. She discusses her intentional path into the industry, her experiences at Horizon Media, and the importance of bridging the gap between AdTech and MarTech. Alyssa emphasizes the challenges of data integration and the need for a cohesive understanding of the customer journey. Additionally, she addresses the unique challenges women face in tech and the importance of confidence and community support.

Takeaways

• Alyssa has been intentional about her career in marketing.
• She credits her success to strong female leaders in her early career.
• The industry is undergoing significant transitions, especially in data and technology.
• Bridging AdTech and MarTech is crucial for effective marketing strategies.
• Data integration is a major challenge for marketers today.
• Alyssa emphasizes the importance of understanding the customer journey.
• Women in tech face unique challenges but can find support in community.
• Confidence is key in navigating the tech industry.
• Asking questions is essential for learning and growth.
• Alyssa enjoys breaking down complex problems into manageable solutions.

Chapters

00:00 Introduction to Alyssa Furth and the Podcast

02:28 Alyssa's Journey into AdTech and MarTech

13:04 Bridging AdTech and MarTech

17:50 Challenges in Data Integration

19:43 Alyssa's Career Insights and Personal Growth

21:53 Being a Woman in a Male-Dominated Industry

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