Ep. 121 The Future of Streaming: Live Sports, AI, and the New Ad Economy with Ying Wang

In this episode of the AdTechGod Pod, Ying Wang, the General Manager of Xumo, shares her journey in the streaming television industry, discussing her career growth, the evolution of ad revenue, the significance of live sports, and the future of streaming. She emphasizes the importance of AI in personalizing user experiences and offers valuable advice for aspiring professionals in the industry.

Takeaways

• Ying Wang's career path reflects her adaptability and pursuit of opportunities.
• The streaming industry has evolved significantly in terms of ad revenue and content distribution.
• Live sports present unique opportunities for engagement and monetization.
• Xumo aims to create a comprehensive ecosystem around live sports events.
• AI is integral to personalizing user experiences and optimizing advertising.
• The streaming landscape is becoming more democratized with new players emerging.
• Xumo's operating system approach differentiates it in the market.
• Building relationships and understanding the nuances of ad tech is crucial.
• The future of streaming will involve more personalized and immersive experiences.
• Continuous learning and challenging assumptions are key to career growth.

Chapters

00:00 Ying Wang's Journey in Ad Tech

05:04 Evolution of Streaming and Advertising

09:55 The Impact of Live Sports on Streaming

14:03 Xumo's Future and Market Positioning

20:04 The Role of AI in Ad Tech

23:58 Advice for Aspiring Professionals in Streaming

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