Ep. 119 Jennifer Louie Oon, DAX US, SVP of Sales on Audio’s Missing Middle and Monetization

Jennifer Louie Oon, Senior Vice President, Sales at DAX United States, shares her non-linear career path, why audio remains underfunded, and how premium ad-supported audio can unlock scale, measurement, and growth for brands and publishers.

Takeaways

• Audio is underfunded largely due to education gaps and outdated measurement models.
• The missing middle in audio leaves key demos and local markets underserved.
• Host-read ads remain valuable because trust and opt-in listening drive attention.
• Expanding audio reach improves effectiveness beyond a few major streaming platforms.
• Better measurement will push audio spend closer to its share of daily consumer time.

Chapters

00:00 Introduction to Jennifer Louie Oon and her background in audio

02:20 Building a career by prioritizing learning over titles

07:50 The missing middle problem in audio advertising

11:30 Why audio budgets lag behind TV and social

14:50 Why host-read ads continue to perform

18:00 Programmatic audio and reducing friction for creators

21:30 What measurement changes mean for audio’s future

Learn more about your ad choices. Visit megaphone.fm/adchoices