Ep. 116 Leadership Insights with Julie Van Ullen, President and CRO at iSpot

Join us on the AdTechGod Pod as we dive into an inspiring conversation with Julie Van Ullen, President and CRO at iSpot. Discover her journey through leadership roles at IAB, OpenX, Freewheel, Rakuten Advertising, and Rakuten Rewards. Julie shares her insights on maintaining authenticity, the importance of mentorship, and navigating the evolving landscape of digital advertising. Tune in to learn from her experiences and gain valuable advice for aspiring leaders.

Takeaways

• Julie's career has been fueled by authenticity and mentorship.
• Trust is essential in leadership and team dynamics.
• Change is a constant in the tech industry, requiring adaptability.
• Measurement in advertising must evolve to keep pace with consumer behavior.
• The future of advertising is promising, with a focus on data-driven insights.
• Women in tech face unique challenges but can overcome them with support.
• Mentorship is crucial for personal and professional development.
• Authenticity in leadership fosters a positive work environment.
• The advertising industry is ripe for innovation and change.
• Building trust with teams leads to better outcomes.

Chapters

00:00 Introduction to Julie Van Ullen

01:04 Julie’s Career Journey and Mentorship

04:01 The Importance of Authenticity in Leadership

08:38 Transitioning from Traditional to Connected Television

11:37 The Role of Measurement in Advertising

14:05 Positive Outlook for the Future of Advertising

15:33 Navigating Gender Dynamics in Ad Tech

19:55 The Power of Mentorship and Support

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